Conceptual approaches to developing competitive strategies of enterprises discussed in the Faculty of Management
April 2 at the Faculty of Management was held a roundtable on "Conceptual approaches to developing competitive strategies of enterprises", organized by associate professor of Business Administration and Foreign Economic Activities Management Department Olha Golovan.
Theme urgency of roundtable meeting due to the fact that the competitive strategy of the company, acting as a timely response to changes in the industry and the economy in general, provide for the development of competitive activities and market approaches, which can provide competitive advantage.
In the discussion of issues related approaches to development of competitive strategies of national enterprises in the integration of Ukraine into the EU, attended magistracy student of specialty "Business Administration". Thus, the reports submitted Maryna Bohomolova ("Creating of competitive advantages of trade and industry group Fozzy Group»); Natalia Tyshyk ("Areas of improving the competitiveness of JSC "ZAZ"); Anastasiia Yehorovykh ("Production quality management as a tool to improve the competitiveness of Ukrainian enterprises"); Olena Prusakova ("Methodological approach to determining the competitiveness of banking services JSC "UKRSYBBANK") and others. Also contributed to the session director of the printing company PE "Firm "Dinas" Dmytro Nechypurenko, who made a presentation on "Justification competitive strategies of industrial enterprises".
As a result of roundtable meeting were developed recommendations for the development of conceptual approaches regarding the selection of national enterprises competitive strategies that have practical implementation in small and medium business.
Faculty of Management
