Scientific work at the Department of Human Resources and Marketing is aimed at strengthening scientific potential and obtaining scientific results in the areas of modern research on marketing issues, as well as personnel management. Their implementation is ensured during the formation of the content of educational programs, lectures, practical and laboratory classes, and their educational and methodological support. At the same time, higher education applicants are necessarily involved in scientific work training them to find effective solutions to urgent problems, gaining practical experience in scientific research, organically combining the content of education and scientific work programs for the convergence of the educational process to the real needs of modern times.
The results of scientific work are systematically published in professional collections of scientific works with an emphasis on Scopus and Web of Science indexing and are also tested at international scientific and practical conferences, used in the preparation of individual and collective monographs, and introduced into the educational process. Scientists of the Department of Human Resources Management and Marketing take an active part in international and all-Ukrainian scientific and practical conferences, plenary sessions of round tables to approbate the results of scientific research. The priority is scientific events of the Faculty of Economics of Zaporizhzhia National University. Thus, every year in September an international round table "Integration of Education, Science and Business" is held, in October an international scientific and practical conference "Challenges and Prospects for the Development of a New Economy at the World, State and Regional Levels", and in April an international scientific and practical conference "Management of the Socio-Economic Development of Regions and the State".
Higher education students of our department also actively participate in international and all-Ukrainian conferences, round tables. These are the already mentioned scientific events, and they are aimed specifically at gifted youth, for example, every year in December our Faculty of Economics holds an all-Ukrainian scientific and practical conference of students and young scientists "Sustainable development of the economy on the basis of resource efficiency", and in April a scientific and methodological seminar "Economic education at ZNU: the educational process through the eyes of students of the Faculty of Economics".
Based on the results of scientific research, the Department of Human Resources Management and Marketing annually publishes more than 20 scientific articles, more than 50 reports at scientific and practical conferences of various levels, including co-authored with higher education students. Monographs are published on topical topics of the theory and practice of marketing development, as well as on the issues of human resources management. Our department is conducting thorough work on organizing international cooperation, in particular to address issues of internships, advanced training, development of academic mobility programs at related universities abroad, joint work on finding grants and implementing international projects, including with the assistance of the European Union Erasmus+ program, the Jean Monnet direction within the framework of the project "Digitalization of the economy in the context of the COVID-19 pandemic as a strategic platform for economic development of the state".
An important direction of scientific and research activities in our department is the search for new and improvement of already traditional forms of combining training with scientific work of higher education applicants. Such forms of combining educational activities and scientific work include participation in the implementation of scientific developments in the areas of the Department of Human Resources Management and Marketing, conducting independent scientific research, writing scientific articles, speaking at scientific and practical conferences, participation in international and all-Ukrainian competitions of student scientific works, as well as Olympiads.
Based on the results of scientific research, competitive works are prepared, which systematically win winning places and prestigious awards, and departmental scientific and practical seminars are held. Traditionally, the Department of Human Resources Management and Marketing is a co-organizer of the all-Ukrainian competition "Advertising Festival", according to the results of which our higher education applicants have numerous victories in various nominations.
Our department systematically works to develop opportunities for higher education students to participate in summer scientific schools, as well as to complete industrial practice at foreign partner universities, including: Almaty humanitarian-economic university (Kazakhstan), University of Economics in Katowice (Poland), Krakow University of Economics (Poland), University of Economics in Poznan (Poland), Institute for the Development of International Cooperation (Poland), Abai Kazakh National Pedagogical University (Kazakhstan), Caspian University (Kazakhstan), Lithuanian Sports University (Lithuania), Sainte-Marthe-Chavagnes School (France), Mykolas Romeris University (Lithuania), Turan University (Kazakhstan), Urgench State University (Uzbekistan).
Active research activities of the Department of Human Resources Management and Marketing promotes the involvement of higher education students in scientific work with the participation of all scientific and pedagogical workers, as well as in the implementation of the registered scientific topics "Socio-economic prerequisites, use and development of practices, tools and methods of effective human resource management of domestic enterprises taking into account modern globalization processes" (0121U114693), "Improvement of the activities of domestic enterprises in modern conditions through the implementation of digital marketing" (0121U001127).
