discourse analysis of modern social communications: paradigmatic, media-critical and media-educational aspects,
mass information activity as creativity,
media education and media literacy. From media education to media culture: practice-oriented strategies, issues, prospects,
theory, history, practice and methodology of Journalism,
applied social communication technologies in information society,
theory, history, practice and methodology of Publishing industry and editing,
advertising and public relations: genesis, trends, methods, modern technologies,
information and cognitive dynamics of society,
information, library and archival studies: resource capital and innovative development strategies,
intercultural communication in different institutional and traditional contexts,
integrated marketing communications: the development of advertising media,
TrendWatching in the world and in Ukraine,
strategic communications: conceptualization and practical implementation,
trends in PR,
brand communication as a special type of social communication,
misinformation, fakes and propaganda as tools of information warfare,
concepts of information security as basis of national security,
publishing business communications,
new media, social media, social networks: convergence, transformation processes in the information space, models of coexistence,
communication of public initiative,
fact-checking in the post-truth era,
сonflict sensitive journalism.
